Faculty Directory

Megan Hunter

Assistant Professor

Photo of Megan Hunter

Megan Hunter

Contact

Fulton Hall 446

Email: megan.hunter@bc.edu

Education

  • BA, Pomona College
  • AM, Harvard University
  • Ph.D, Stanford University

Research Interests

Quantitative Marketing; Empirical Industrial Organization; Economics of Information; Consumer Decision-Making; Consumer Habit; Reviews/Word-of-Mouth; Consumer Finance; and Sustainability.

Expertise

  • Marketing Science
  • Ecommerce and Digital Business
  • Household Finance
  • Decision Making & Decision Sciences
  • Behavioral Finance
  • Big Data Analytics
  • Consumer Behavior and Pricing

Google Scholar

Curriculum Vitae

Department

Marketing

Profile

Megan Hunter鈥檚 research focuses on how firms and consumers strategically use information. Her research interests include quantitative marketing, structural industrial organization, consumer finance and sustainability. Professor Hunter holds a Ph.D. from the Stanford Graduate School of Business. Prior to her doctoral studies, she worked at the Federal Reserve Bank of New York.

Selected Appointments and Awards

  • Financial Literacy Research Award at the Georgetown Financial Literacy Excellence Center's 2021 Cherry Blossom Financial Education Institute for 鈥淐an Facing the Truth Improve Outcomes? Effects of Information in Consumer Finance.鈥�

Publications

  • "." (With Gergana Nenkov and Aylin Cakanlar.)聽Journal of the Academy of Marketing Science.聽November, 2024.聽

    (With Pedro Gardete.) Marketing Science, 43 (5), 925-1151. September-October 2024.聽

  • 鈥�.鈥� (With Jessica Fong.) Marketing Science, 41 (1), 1-210. January, 2022.
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