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Marketing is a highly dynamic discipline that thrives on change—change in customer attitudes, economies, technology, culture, and beyond. We prepare students with the knowledge and skills to better understand these changes, while fostering valuable customer relationships, developing new markets, and building distinguished brands in a rapidly evolving world.Ìý
Fulton Hall 450 |Ìý 617-552-0420
Henrik Hagtvedt, Chairperson
Julie Gagnon, Admin. Assistant
The current curriculum is designed to thoroughly integrate both the quantitative and qualitative skillsets expected of marketing professionals today.
The Marketing Department at the Carroll School is ranked 11th by U.S. News & World Report for Best Undergraduate Business Programs, Business Specialty: Marketing.
Our award-winning °¬¿ÉÖ±²¥are leaders in their fields who publish extensively in top journals—including theÌýJournal of Marketing ²¹²Ô»åÌý³Ù³ó±ðÌýJournal of Consumer Research.
We encourage students to maintain a broad perspective when planning their curriculum. A strength in the sciences makes you more sensitive to technological change; writing and public speaking courses help you become a better communicator of ideas; history and literature provide a perspective on change in society; psychology and sociology develop your insight into human behavior, and so forth.
5 courses
Ìý
3
Core Courses
Course # | Course Name | Notes |
---|---|---|
MKTG1021 | Marketing Principles | Prerequisite: ACCT1021 |
MKTG2153 | Customer Research | Prerequisites: BZAN1135 andÌýMKTG1021 |
MKTG4256 | Applied Marketing Management | Must be taken senior year. Prerequisite: MKTG1021 and MKTG2153 |
2
Marketing Elective Courses
Course # | Course Name | Notes |
---|---|---|
MKTG Elective | Any Marketing Elective | View theÌý"Marketing Electives" tab for offerings. Please note: not all courses are available each semester. Prerequisite: MKTG1021 |
MKTG Elective | Any Marketing Elective | View theÌý"Marketing Electives" tab for offerings. Please note: not all courses are available each semester. Prerequisite: MKTG1021 |
From the elective offerings available, students can develop course sequences that support a variety of different possible career paths. Please note that three courses are offered in each sequence. Students should not necessarily take all three courses, but should select two of the three depending on their interests. Students should consult with a °¬¿ÉÖ±²¥advisor in the marketing department for suggestions.
5
Career Path Course Sequences (Optional)
Career Path | Course Names |
---|---|
Sales | Professional Selling & Sales Management Retailing Customer Relationship Management |
Retailing | Retailing Product Planning and Strategy Consumer Behavior |
Product Management | Product Planning and Strategy Consumer Behavior Communication & Promotion |
Advertising | Communication & Promotion Retailing Product Planning and Strategy |
Marketing Research | Consumer Behavior Product Planning and Strategy Marketing Information Analytics |
This minor is for non-business students who are interested in developing quantitative and qualitative marketing knowledge and skills to be better prepared for careers in marketing and advertising.
6 courses
4
Required Courses
Ìý
Course # | Course Name | Notes |
---|---|---|
ACCT1021 | Introduction to Financial Accounting | Ìý |
MKTG1021 | Marketing Principles | Prerequisite: ACCT1021 |
MKTG2153 | Customer Research | Prerequisites: Any Statistics course and MKTG 1021 |
MKTG4256 | Applied Marketing Management | Prerequisites:ÌýMKTG1021 andÌýMKTG2153 |
2
Marketing Elective Courses
Course # | Course Name | Notes |
---|---|---|
MKTG Elective | Any Marketing Elective | View theÌý"Marketing Electives" tab for offerings. Please note: not all courses are available each semester. Prerequisite: MKTG1021 |
MKTG Elective | Any Marketing Elective | View the "Marketing Electives" tab for offerings. Please note: not all courses are available each semester. Prerequisite: MKTG1021 |
Below is a sample list of electives available for undergraduate students. Please note, not all courses are available each semester. Please visit the Course Information and Schedule page in Agora for an up-to-date list of current offerings.ÌýÌý
Course # | Course Name |
---|---|
MKTG2152 | ConsumerÌýBehavior |
MKTG3114 | Strategic Pricing and Marketing |
MKTG3148 | Services Marketing |
MKTG3153 | Multichannel Retailing |
MKTG3154 | IntegratedÌýMarketingÌýCommunications |
MKTG3156 | DigitalÌýMarketingÌý |
MKTG3157 | ProfessionalÌýSellingÌý&ÌýSalesÌýManagement |
MKTG3158 | ProductÌýPlanningÌý&ÌýStrategy |
MKTG3165 | StrategicÌýBrandÌýManagement |
MKTG3177 | Heritage Marketing |
MKTG3178 | Design Thinking & Strategy |
MKTG3180 | Sports Marketing |
MKTG/ISYS3205Ìý | TechTrek West |
MKTG/ISYS3253 | DigitalÌýCommerceÌý |
MKTG3256 | Digital Agency Experience |
MKTG3258 | Marketing Analytics for Customer Insights |
MKTG3260Ìý | Sustainable Behavior of Consumers, Firms, & Societies |
MKTG3625 | Luxury Marketing |
MKTG6157 | Strategic Selling and Persuasion |
MKTG6610Ìý | SportsÌýMarketing |
MKTG/ISYS6635 | NewÌýMediaÌýIndustries |
Consumer Insights Panel Lab founders Nailya Ordabayeva, seated at left, and Hristina Nikolova of the Carroll School of Management celebrate with colleagues at the lab’s opening on January 25, 2016. (Lee Pellegrini)
The Consumer Insights Panel brings °¬¿ÉÖ±²¥and students together in a collaborative effort to advance behavioral and marketing research. The panel allows students the opportunity to participate in current studies— regularly published in prestigious academic journals—while obtaining knowledge about innovative marketing theories.
Most studies are open to students enrolled in Marketing Principles and Customer Research courses, while some studies are open to all interested students and staff. Prospective participants should create an account on the online in a few quick and easy steps.Ìý
°¬¿ÉÖ±²¥ College marketing graduates pursue careers in a variety of areas, including advertising and promotion, brand management, sports marketing, retailing, marketing research, product management, and sales. Students can develop course sequences that support different career paths and make them attractive candidates to employers in any industry.
Every year, the marketing department at the Carroll School honors the most outstanding students with awards for academics, ethics, endurance, service, and excellence in marketing.
Immerse yourself in a different culture, discover aspects of your discipline and yourself, gain new perspective, and cultivate important contacts.Ìý