Faculty Directory

S. Adam Brasel

Associate Professor

Photo of S. Adam Brasel

S. Adam Brasel

Contact

Fulton Hall 444

Telephone: 617-552-1952

Email: stevan.brasel@bc.edu

Education

  • BS, University of Illinois Urbana-Champaign
  • MBA, University of Illinois Urbana-Champaign
  • Ph.D, Stanford University

Research Interests

Visual Processing in New Media Environments; Interface Psychology; Sensory Marketing; and Unconscious Processing in Branding and Advertising.

Expertise

  • Marketing Aesthetics
  • Consumer Behavior and Pricing

Google Scholar

Department

Marketing

Profile

S. Adam Brasel鈥檚 primary area of interest is visual marketing and interactive interfaces.聽As co-director of the Marketing Interfaces Lab, he uses eyetrackers and other advanced tools to explore how the rapidly changing media environment affects consumer perception and visual processing. His research explores issues such as how consumers media-multitask between computers and televisions, the ways touch and voice interfaces change online behavior, and sensory effects such as sound and texture in product evaluations. His research has appeared in venues such as the聽Journal of Marketing,聽Journal of Consumer Psychology, the Journal of Marketing Research, National Public Radio, and the聽Economist.

Selected Appointments and Awards

  • Journal of Consumer Psychology Editorial Review Board, 2012 鈥� present
  • Journal of Consumer Research Editorial Review Board, 2015 鈥� present
  • Journal of Business Research Editorial Review Board, 2015 鈥� present
  • Journal of Retailing Editorial Review Board, 2017 鈥� present
  • Marketing Department Chair, 2015 鈥� 2018
  • Area Editor (Technology, Media, and Digital Marketing track), American Marketing Association 2017 Conference planning committee
  • McKiernan Faculty Fellow, 2011 鈥� 2014
  • Co-Editor of Special Issue on nonconscious processing for the Journal of Brand Management, 2011
  • Academy of Marketing Science Best Conference Competitive Paper finalist, 2006
  • Best Paper, Journal of Consumer Research for 鈥淲hen Good Brands Do Bad,鈥� 2004

Publications

  • 鈥� (With Kevin Sample, Henrik Hagtvedt.) Journal of the Academy of Marketing Science,聽48, 405-421. May, 2020.聽

  • (With James Gips.) Computers in Human Behavior, 77, 258-265. December, 2017.聽

  • (With Henrik Hagtvedt.) Journal of Consumer Research, 44 (2), 396-413. August, 2017.聽

  • 鈥�(With Henrik Hagtvedt.)聽Journal of the Academy of Marketing Science, 44 (5), 639-653. May, 2015.聽

  • (With Henrik Hagtvedt.) Journal of Marketing Research, 53 (4), 552-562. August, 2016.聽

  • .鈥澛� (With James Gips.) Journal of Consumer Psychology, 24(2) 226-233. April. 2014.聽

  • 鈥� (With James Gips.) Journal of Consumer Psychology, 21(1), 57-64. January, 2011.聽

  • (With James Gips.) Journal of Marketing, 72 (6), 31-48. November, 2008.聽

  • (With Aaker, Jennifer, Susan Fournier.)聽 Journal of Consumer Research, 31 (1), 1-16. June, 2004.

Professional Activities

Professor Brasel is currently on the Editorial Review Board of the Journal of Consumer Research, the Journal of Consumer Psychology, the Journal of Retailing, and the Journal of Business Research. Before joining the BC Faculty, Professor Brasel served in marketing and research positions such as the Eyetracker Lab Coordinator for a visual research lab, a Project Leader at the Food & Brand Research Lab, and a Selling Accounts Coordinator for an internet advertising marketplace.

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