Faculty Directory

Zining Wang

Assistant Professor

Photo of Zining Wang

Zining Wang

Contact

Fulton Hall 443

Telephone: 617-552-2928

Email: wangzini@bc.edu

Education

  • BEcon., Beijing Foreign Studies University
  • M.Sc., Erasmus University
  • Ph.D, University of British Columbia

Research Interests

Digital Marketing; Prosocial Behavior; Advertising; Deep Learning; Machine Learning; Multimodal Data; Automated Video Analysis; and Causal Inference.

Expertise

  • Big Data Analytics
  • Ecommerce and Digital Business
  • Marketing Science
  • Social Media and Communications
Curriculum Vitae

Department

Marketing

Profile

Zining Wang's primary research focuses on digital marketing, prosocial behavior, and automated video analysis. Utilizing both econometric and deep learning methods, she has investigated topics such as the sales lift from live shopping, the communication strategies of livestreamers, and the impact of influencers鈥� prosocial actions on follower engagement. She holds a Ph.D. from the University of British Columbia, an M.Sc. from Erasmus University, and a BEcon. from Beijing Foreign Studies University.

Appointments, Awards & Honors

  • Doctoral Consortium Fellow, AMA-Sheth Foundation, 2023
  • 聽Teaching Excellence Award, Paul Chwelos UBC Sauder, 2022
  • Finalist, The Inaugural 2020 RMP Data-Driven Research Challenge, 2021聽
  • Doctoral Consortium Fellow, ISMS, 2021-2022聽
  • Charles Weinberg Research Award, 2020-2022聽
  • MacPhee Memorial Fellowship, 2018-2022
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