Faculty Directory

Audrey Azoulay

Assistant Professor of the Practice

Photo of Audrey Azoulay

Audrey Azoulay

Contact

Fulton Hall 454C

Telephone: 617-552-1872

Email: corinne.azoulaysadka@bc.edu

Education

  • BA, Universit茅 Paris III La Sorbonne Nouvelle
  • MA, Universit茅 Paris III La Sorbonne Nouvelle
  • Post-Graduate, Paris 1 Panth茅on-Sorbonne
  • Ph.D, HEC Paris

Research Interests

Luxury Marketing; Brand Management; Corporate Branding; and Communications.

Expertise

  • Marketing Aesthetics

Department

Marketing

Profile

Audrey Azoulay is an assistant professor of the practice of marketing at 艾可直播 College鈥檚 Carroll School of Management. Professor Azoulay鈥檚 research focuses on brand management, communication, and luxury marketing. She has developed a scale to measure brand personality and has shown how brand personality should be used in corporate brand communications. She is also researching the behavior of luxury goods consumers.

Prior academic experience includes teaching at HEC Paris and Seattle University. She has also been a visiting scholar at Kellogg School of Management (Northwestern University), and a research associate at Harvard Business School. Her industry experience includes L鈥橭real, Polo Ralph Lauren, Louis Vuitton, and advertising agencies.

Publications

  • (With Jean-No毛l Kapferer.) Journal of Brand Management, 11 (2), 143-155. November, 2003.
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