Faculty Directory

Kathleen Seiders

Professor

Wargo Family Faculty Fellow

Photo of Kathleen Seiders

Kathleen Seiders

Contact

Fulton Hall听454A

Telephone: 617-552-0425

Email: kathleen.seiders@bc.edu

Education

  • BA, Hunter College, City University of New York
  • MBA, Babson College
  • Ph.D, Texas A&M University

Expertise

  • Consumer Behavior and Pricing
  • Marketing Science

Department

Marketing

Profile

Kathleen Seiders is a Professor of Marketing at 艾可直播 College. Prior to her academic career, she had a ten-year career in food retailing. Her research has been published in journals that include听Journal of Marketing,听Sloan Management Review,听Academy of Management Executive,听Journal of Retailing,听Annals of Internal Medicine, and听Journal of Public Policy & Marketing. Research interests include customer convenience; retailing and service strategy; and public policy and food marketing. She received best article awards for 鈥淯nderstanding Service Convenience鈥� (JM) and 鈥淥besity and the Role of Food Marketing鈥� (JPP&M). Kathleen is immediate-past president of the Academic Council of the American Marketing Association and serves on the听Journal of Public Policy & Marketing听补苍诲听Journal of Service Research听editorial review boards. Interviews include听60 Minutes,听CBS Morning News, and NPR鈥檚听Marketplace. Before joining the 艾可直播 College faculty, she taught at Babson College and the Babson School for Executive Education, where she held the Constantine Simonides Term Chair.

Selected Appointments and Awards

  • Ghent Research Professor Application Judge, 2020
  • Berry-AMA Book Award Selection Committee, 2020
  • RRBM AMA EBSCO Responsible Research Award Committee, 2019 鈥� present
  • Journal of Service Research听Editorial Review Board
  • Journal of Public Policy & Marketing听Editorial Review Board
  • 艾可直播 College, Carroll School of Management Teaching Star, Fall 2019, Spring 2017, and Fall 2015
  • Outstanding Doctoral Alumni Award, Texas A&M University, Mays School of Business, 2017
  • Academy of Marketing Science (AMS) Doctoral Consortium Faculty. 2015
  • Hillenbrand Distinguished Fellow, 艾可直播 College, 2008 鈥� 2011
  • American Marketing Association (AMA) Sheth Foundation Doctoral Consortium Faculty, 201, 2010, and 2007
  • President of the American Marketing Association Academic Council, 2009 鈥� 2010 (Elected by Academic Division membership)
  • AMA Academic Council Executive Committee Member, 2008 鈥� 2011
  • 2005 Best Services Article Award, Finalist. AMA Services Marketing Special Interest Group (SERVSIG). For 鈥淒o Satisfied Customers Really Buy More? Examining Moderating Influences in a Retailing Context,鈥� Journal of Marketing, 69 (October), 26-43 (2005, Seiders, Voss, Grewal, and Godfrey).
  • 2004 Thomas C. Kinnear Award (AMA Journal of Public Policy & Marketing听best paper 2- year award.) For 鈥淥besity and the Role of Food Marketing: A Policy Analysis of Issues and Remedies,鈥� Journal of Public Policy & Marketing, 23 (Fall), 153-170 (2004, Seiders and Petty).
  • 2002 Best Services Article Award, Winner. AMA Services Marketing Special Interest Group (SERVSIG). For 鈥淯nderstanding Service Convenience,鈥� Journal of Marketing, 66 (July) 1-17 (2002, Berry, Seiders, and Grewal).

听

Publications

  • 鈥�.鈥� (With Andrea Godfrey Flynn and Gergana Y. Nenkov.) Journal of Marketing, 86 (2). March, 2022.听

  • 鈥�.鈥� (With Andrea Godfrey Flynn and Linda Court Salisbury.) Journal of Service Research, 20 (3), 292-305. August, 2017.听

  • "." (With Andrea Godfrey Flynn, Leonard L. Berry and Kelly L. Haws.) Journal of Service Research, 18 (1), 39-58. February, 2015.听

  • 鈥�.鈥� (With Leonard Berry, Andrea Godfrey Flynn, Kelly L. Haws and Steve Q. Quatch.) American Journal of Preventive Medicine, 46 (3), 297-403. March, 2014.听

  • 鈥�.鈥� (With Andrea Godfrey Flynn and Glenn B. Voss.) Marketing Intelligence Review, 4 (2), 8-15. November, 2012.听

  • 鈥�.鈥� (With Andrea Godfrey Flynn and Glenn B. Voss.) Journal of Marketing, 75 (4), 94-109. July, 2011.听

  • 鈥溾�� (With Elizabeth G. Miller, Maureen Kenny and Mary E. Walsh.) Journal of Consumer Behavior, 10 (3), 122-132. May/June, 2011.听

  • 鈥�.鈥� (With Glenn B. Voss and Andrea Godfrey Flynn.) Journal of Marketing, 74 (6), 111-127. November, 2010.听

  • 鈥�.鈥� (With Leonard L. Berry, Ruth N. Bolton, Cheryl H. Bridges, Jeffrey Meyer and A. Parasuraman.) Journal of Interactive Marketing, 24, (2), 155-167. May, 2010.听

  • 鈥�.鈥� Journal of Business Research, 62 (11), 1136-1138. November, 2009.听

  • 鈥�,鈥� (With Leonard L. Berry.) Business Horizons, 51 (1), 29-37. January-February, 2008.听

  • 鈥�.鈥� (With Ross D. Petty.) Journal of Public Policy & Marketing, 26 (2), 236-242. September, 2007.听

  • 鈥�.鈥� (With Glenn B. Voss, Andrea L. Godfrey, and Dhruv Grewal.) Journal of the Academy of Marketing Science, 35 (1), 144-156. March, 2007.听

  • 鈥�?鈥� (With Leonard L. Berry.) Sloan Management Review, 48 (2), 13-17. January, 2007.听

  • 鈥�.鈥� (With Leonard L. Berry, and Albert C. Hergenroeder.) Organizational Dynamics, 35 (4), 341-356. 2006.听

  • "." (With Glenn B. Voss, Dhruv Grewal, and Andrea L. Godfrey.) Journal of Marketing, 69 (4), 26-43. October, 2005. Finalist for the Best Services Article Published in 2005 Award (AMA).

  • 鈥�.鈥� (With Ross D. Petty.) Journal of Public Policy & Marketing, 23 (2), 153-170. 2004. Winner of the AMA JPP&M Kinnear Best Paper Award, 2003-2005.

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