Faculty Directory

Linda Court Salisbury

Associate Professor

Photo of Linda Court Salisbury

Linda Court Salisbury

Contact

Fulton Hall 441

Telephone: 617-552-3142

Email: linda.salisbury@bc.edu

Education

  • BS, University at Albany
  • MS, Rensselaer Polytechnic Institute
  • MBA, Rensselaer Polytechnic Institute
  • Ph.D, University of Michigan

Research Interests

Consumer Finance; Financial Vulnerability; Choice Modeling; Decision-Making; and Public Policy.

Expertise

  • Decision Making & Decision Sciences
  • Household Finance
  • Marketing Science

Department

Marketing

Profile

Linda Court Salisbury鈥檚 general research interests are in consumer decision-making, with a primary focus on financial decisions and temporal aspects of consumer expectations, preference, and choice. She has examined phenomena such as financial vulnerability, debt repayment, information disclosure, credit scoring, choice diversification, preference uncertainty, and customer satisfaction. Her research has appeared in academic journals such as the Journal of Marketing Research, the Journal of Consumer Research, Marketing Science, the Journal of Consumer Psychology, and the Journal of Public Policy & Marketing.听

Professor Salisbury currently teaches Marketing Analytics and Customer Research courses.

Selected Appointments and Awards

  • Journal of Public Policy & Marketing聽Editorial Review Board, 2017 鈥� present
  • Journal of Consumer Affairs聽Editorial Review Board, 2017 鈥� present
  • 艾可直播 College, Carroll School of Management Teaching Star, Spring 2021
  • Outstanding Reviewer Award, Journal of Public Policy & Marketing, 2018
  • MSI Young Scholar, Marketing Science Institute, 2013

Publications

  • .鈥� (With Min Zhao.) Journal of Public Policy & Marketing, 39 (3), 284-304. July, 2020.听

  • 鈥�.鈥� (With Martin Mende, Gergana Y. Nenkov and Maura L. Scott.) Journal of Consumer Psychology, 30 (2), 379-391. March, 2019.听

  • 鈥�.鈥� (With Andrea Godfrey Flynn and Kathleen Seiders.) Journal of Service Research, 20 (3), 292-305. August, 2017.听

  • .鈥� (With Benedict Dellaert, Joffre Swait, Wiktor L. Adamowicz, Theo A. Arentze, Elizabeth E. Bruch, Elisabetta Cherchi, Caspar Chorus, Bas Donkers, Fred M. Feinberg and Anthony A. J. Marley.) Customer Needs and Solutions, 5, 51-64. May, 2017.听

  • 鈥�.鈥� (With Fred M. Feinberg and Yuanping Ying.) Marketing Science, 35 (6), 976-994. November-December, 2016.听

  • 鈥�.鈥� (With Gergana Y. Nenkov.) Journal of Consumer Psychology, 26 (3), 417-425. July, 2016.听

  • 鈥�.鈥� Journal of Public Policy & Marketing, 33 (1), 49-64. April, 2014.听

  • 鈥�.鈥� (With Fred M. Feinberg.) Journal of Marketing Research, 49 (3), 320-335. June, 2012.听

  • 鈥�.鈥� (With Daniel Navarro-Martinez, Katherine N. Lemon, Neil Stewart, William J. Matthews, and Adam J. L. Harris.) Journal of Marketing Research, 48, S60-S77. 2011.听

  • 鈥�.鈥� (With聽 Fred M. Feinberg.) Marketing Science, 29 (1), 1-17. January-February, 2010. Reprinted in "From Little's Law to Marketing Science: Essays in Honor of John D.C. Little (2016), John R. Hauser and Glen L. Urban, eds., MIT Press, Cambridge, MA."

  • 鈥�.鈥� (With Fred M. Feinberg.) Marketing Science, 29 (1), 32-39. January-February, 2010.听

  • 鈥�.鈥� (With Fred M. Feinberg.) Journal of Consumer Research, 35 (2), 349-359. August, 2008.听

  • 鈥�.鈥� (With Eugene W. Anderson.) Journal of Consumer Research, 30 (1), 115-124. June, 2003.听

  • 鈥�.鈥� (With Seigyoung Auh and Michael D. Johnson.) Journal of Marketing Management, 19 (3), 379-400. 2003.

Professional Activities

Before joining the 艾可直播 College faculty, Professor Salisbury taught at the University of Michigan and Xavier University in Cincinnati, Ohio. Prior to receiving her Ph.D., she worked in the consumer products, automotive, and management consulting industries.

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