Faculty Directory

Min Zhao

Associate Professor

Department

Marketing

EDITORIAL POSITIONS

  • ERB, Journal of Marketing Research,听2023-present
  • ERB, Journal of Business Research,听2018-present
  • ERB,听 Behavioural Public Policy,听2016-辫谤别蝉别苍迟
  • ERB, Journal of Consumer Research,听2014-辫谤别蝉别苍迟

SELECTED APPOINTMENTS AND AWARDS

  • Marketing Science Institute (MSI) Scholar, 2020
  • RADS Grant (Research Across Departments and Schools), 艾可直播 College, 2019-2020.
  • Journal of Consumer Research听Outstanding Reviewer Award, 2017
  • Journal of Consumer Research听Editorial Review Board, 2014 鈥 present
  • Behavioural Public Policy听Editorial Review Board, 2016听鈥 present
  • Journal of Business Research听Editorial Review Board, 2018听鈥 present
  • Insight Grant, Social Sciences and Humanities Research Council of Canada (SSHRC), 2013鈥2017
  • Top 30 Most Productive Authors in the Premier AMA Journals, American Marketing Association (AMA), 2013; 2014; 2016
  • Top 50 Most Productive Authors in the Premier Marketing Journals, American Marketing Association (AMA), 2013; 2014; 2015; 2016
  • Marketing Science Institute (MSI) Young Scholar, 2013
  • Excellence in Teaching Award, Rotman School of Management, University of Toronto, 2009; 2010; 2011; 2012; 2013
  • RGC Grant, the Research Grant Council in Hong Kong, 2011鈥2013
  • Standard Research Grant, Social Sciences and Humanities Research Council of Canada (SSHRC), 2010鈥2013
  • Connaught Start-up Grant, University of Toronto, 2007
  • AMA Sheth Foundation Doctoral Consortium Fellow, 2005
  • Scholarship, University of North Carolina, 2002鈥2006

PUBLICATIONS

  • 鈥 (With Yu Zhang, Lan Xia and Jiangang Du.) Forthcoming, International Journal of Research in Marketing.
  • 鈥.鈥 (With Joonkyung Kim and Dilip Soman.) International Journal of Research in Marketing, 40, 362-377.
  • 鈥.鈥 (With Claire Tsai and Dilip Soman.) Journal of the Academy of Marketing Science, 50, 366-387.

  • 鈥.鈥 (With Sven Feurer, Steve Hoeffler, Michal Herzenstein.) International Journal of Innovation Management, 25 (8). 2021.听

  • "." (With Andrew A. Dwyer, Hongjie Shen, Ziwei Zeng, Matt Gregas.) Genes, 12 (6), 941. June, 2021.听

  • 鈥.鈥 (With Lan Xia.) International Journal of Research in Marketing, 38 (4), 935-952. December, 2021.听

  • 鈥.鈥 (With Linda Salisbury.) Journal of Public Policy & Marketing, 39 (3), 284-304. December, 2019.听

  • 鈥.鈥 Review of Behavioral Economics, 5 (3-4), 417-437. 2018.听

  • 鈥.鈥 (With Lucia Reisch.) Behavioural Public Policy, 1 (2), 190-206. October, 2017.听

  • "." (With Noah Castelo, Elizabeth Hardy, Julian House, Nina Mazar, Claire Tsai.) Journal for Behavioral Science and Public Policy, 1 (2), 57-68. February, 2017.听

  • 鈥.鈥 (With Pankaj Aggarwal.) Journal of Marketing Research, 52 (1), 120-133. February, 2015.听

  • 鈥.鈥 (With Darren Dahl and Steve Hoeffler.) Journal of Consumer Research, 41 (3), 1137-1151. December, 2014.听

  • 鈥.鈥 (With Kelly Kiyeon Lee.) Journal of Consumer Research, 41 (1), 109-118. June, 2014.听

  • 鈥.鈥 (With Leonard Lee and Dilip Soman.) Psychological Science, 23 (10), 1200-1207. August, 2012.

  • 鈥.鈥 (With Steve Hoeffler and Darren Dahl.) Journal of Product Innovation Management, 29, 76-90. April, 2012.听

  • 鈥.鈥 (With Dilip Soman.) Journal of Marketing Research, 48 (6), 944鈥957. December, 2011.听

  • 鈥.鈥 (With Steve Hoeffler, and Gal Zauberman.) Journal of Marketing Research, 48 (5), 827鈥839. October, 2011.听

  • 鈥.鈥 (With Jinhong Xie.) Journal of Marketing Research, 48 (3), 486鈥496. June, 2011.听

  • 鈥.鈥 (With Claire I. Tsai.) Journal of Consumer Research, 38 (3), 525鈥534. October, 2011.听

  • 鈥.鈥 (With , Claire I. Tsai.) Journal of Consumer Research, 38 (3), 459鈥473. October, 2011.听

  • 鈥.鈥 (With Steve Hoeffler, and Darren Dahl.) Journal of Marketing Research, 46 (1), 46鈥55. February, 2009.听

  • 鈥.鈥 (With Steve Hoeffler, and Gal Zauberman.) Journal of Marketing Research, 44 (3), 379-388. August, 2007.听

  • 鈥.鈥 (With Jennifer Gregan-Paxton and Steve Hoeffler.) Journal of Consumer Psychology, 15 (2), 127鈥140. 2005.

BOOK CHAPTERS AND REPORTS

  • Feurer, Sven, Steve Hoeffler, Min Zhao and Michal Herzenstein (2023), 鈥淩eally New Product Launch Strategies: Prescriptive Advice to Managers from Consumer Research Insights,鈥 in L. Bstieler & C. Noble (eds.),听The PDMA Handbook of New Product Development (4th edition).
  • Kim, Joonkyung, Min Zhao and Dilip Soman (2014), 鈥淪ocial Marketing and Responsible Financial Management,鈥 in David W. Stewart (eds.), Handbook of Persuasion and Social Marketing, Praeger.
  • Ly, Kim, Nina Ma啪ar, Min Zhao and Dilip Soman (2013), 鈥淎 Practitioner鈥檚 Guide to Nudging,鈥澨Research Report Series, Rotman School of Management Report, University of Toronto.
  • Zhao, Min (2012), 鈥淛ust Imagine: The Role of Visualization in New Product Evaluation,鈥 in D. Soberman & D. Soman (eds.),听Flux: The Evolving Role of the Marketing Manager,听Toronto: University of Toronto Press.
  • Ratner, Rebecca, Min Zhao, and Jennifer Clarke (2010), 鈥淭he Norm of Self-Interest: Implications for Charitable Giving,鈥 in D. M. Oppenheimer & C.Y. Olivola, C.Y. (eds.),听The Science of Giving: Experimental Approaches to the Study of Charity, NY: Taylor and Francis.

PROFESSIONAL ACTIVITIES

Professor Zhao currently serves at the Editorial Review Board of听Journal of Consumer Research,听Journal of Marketing Research, and听Behavioural Public Policy. She has also served in the program committee or as co-chair for multiple major marketing and decision-making conferences such as the Association for Consumer Research (ACR), Society for Consumer Psychology (SCP), or Behavioral Decision Research in Management (BDRM). Prior to joining 艾可直播 College, she was a 艾可直播member at the Rotman School of Management and the Behavioural Economics in Action at Rotman (BEAR), University of Toronto.